Good news for those of you still upset with the blueprint, a group of highly influential, like minded supporters are taking action today to convey their disgust.

Join them from 10am outside Visy Park as they band together and call for some simplistic targets they can tick off in the blue print and hold the board accountable for. Among their demands will be.

1) a checklist similar to this with targets relating to membership numbers, 10% growth etc to be included in a tear out section on the back page



2) a pen on string attached to the front so they can fill in their checklist 5mins before the AGM



3) a fun-filled section in the middle pages to keep them entertained while people talk about important stuff






Here are some of them arriving now

Essendon* cheated, simple as that

To demonstrate the club cant win on this one, we have some calling for more detail and targets, and some saying there's too much detail and concepts within concepts and it needs to be simplified.

First and foremost, we must congratulate the Club for actually spending time, resources (both internal and external) and money on building a proactive, forward-looking plan and most importantly, for submitting an abridged version of it for public scrutiny - this now not only gives the Club a definitive set of goals to work towards every day, but enables them to be both accountable and measurable, internally as individuals working for an organisation hellbent on success, as well as externally. There are a few big calls in this plan which are no doubt going to raise criticism but the Club knew that beforehand and they are obviously very willing to take it on the chin if they don't hit the goals they themselves have now publicly stated. Be proud of your Club for having the balls to take this course of action.

I also agree on first read there are a multitude of business and leadership clichés in this plan, and the fingerprints of all-too-often formulaic consultants are definitely on it. I am in that industry and it often depresses me to see the cookie-cutter approach that can be sometimes taken. BUT...we need to remember what we are seeing here is essentially the PowerPoint version, and it's extremely difficult to convey the complete message in bullet-point form without a clichéd appearance. You boil any set of goal-oriented messages down and comes out as commitment, excellence, collaboration, focus and co-operation. I personally would love to hear someone from the management team walk me through this plan in detail. I'm certain there's a ton of work that's been done which one would hope has resulted in a plan that fully reflects the requirements and building blocks to achieve future success for the Carlton Football Club. I'm willing to trust in my Club for that much.

So, frankly, this version of the plan is not really going to tell you much other than what I said above. There's a plan. It's "The Bold and the Blue-tiful" -- and we've now publicly committed to some big goals and timelines on which we can be measured. At the end of the day, however you want to cut it, if we win two more flags by 2015, I'll be a very happy man.

Anymore detail than that and supporters wouldn't understand it.

Not sure what you're expecting to see in there, or if you believe thats the 5 year plan the board are working off.

From a club that gives its supporters little, I think this is a pretty good effort.

I could have written that rubbish in 5 minutes on the toilet mate, take off your blue tinted glasses and stop being so patronising about your fellow Carlton fans

I could have written that rubbish in 5 minutes on the toilet mate, take off your blue tinted glasses and stop being so patronising about your fellow Carlton fans

"In my conversations with the board I said that if you were St Kilda and you had said that you were going to win a flag in the last three years and you just missed out, like they have, then you wouldn't deem that time to be a failure. You'd deem that you just missed out on reaching an incredibly challenging goal.

"There's no use in setting goals down low - you need to set them high and if you get them then that's great and if you just miss out then hopefully you've still achieved something as well."