The "comms game" will be determined by wins and losses. Just as it is every other week. That's the media cycle. When you win, you're an up and coming team with a great future. When you lose, you're on the slide. Usually within the space of 7 days.
"Teague's gift" was the narrative all season, now it's poor David.
Forget trying to control the media narrative and focus on making decisions that benefit the club. If we're sitting in the top 8 next season, the conversation will be very different.

The review was needed. Calling it when we did allows us to make decisions now instead of 8 weeks down the track.
Whatever Jon Ralph or anyone else thinks about that means Jack shit to me. Do what's in the clubs long term interests. Not individuals. The club.

Perceptions are nine tenths of the law. We should have done this review when Bolton was sacked.

You control perceptions, you control the masses.

Propaganda is a valuable tool, and not all people have been taught to see through it which is why Carlton fans are welcoming the review, but most others are thinking we are currently a laughing stock. Neither is necessarily the right thinking by the way. The review is 2 years late. The appointment of the Teague Train, was only worth doing if you back him to do the job (less than 2 years in the chair and dialing up the pressure, when the previous coach was focussing on youth, draft picks, and not wins.... It reeks of impatience).

Either way, if Teague is backed in, it cannot be with the sword of Damocles hanging over his head next season, or the spectre of Clarkson in the shadows. The last time that happened was 2012. Ratten was moved on because Malthouse was available, and many thought that was the right reign to pull at the time, history shows it was not.

That has possibly happened already.
Maybe Teague's role was always a temporary one while the club waited to see what Clarkson would do.
And if he somehow managed to get the ship in the right direction, then it was a win win for the club.

The "comms game" will be determined by wins and losses. Just as it is every other week. That's the media cycle. When you win, you're an up and coming team with a great future. When you lose, you're on the slide. Usually within the space of 7 days.
"Teague's gift" was the narrative all season, now it's poor David.
Forget trying to control the media narrative and focus on making decisions that benefit the club. If we're sitting in the top 8 next season, the conversation will be very different.

The review was needed. Calling it when we did allows us to make decisions now instead of 8 weeks down the track.
Whatever Jon Ralph or anyone else thinks about that means Jack shit to me. Do what's in the clubs long term interests. Not individuals. The club.

Cazz, ill start by flipping it around. Luke would not have asked for the firestorm that he and the club are dealing with at the moment. A good comms game in organisational change minimises (often ahead of the game) the noise. A good comms game controls the agenda. Stakeholder management is important, professional football is highly emotive, even more important.

To answer your question more directly, i believe the club made a mistake not staying ahead of the message. After the club (perhaps Luke himself) announced the review publicly it made the mistake of having DT as the single point on comms ie the same person primarily under review. It’s a very narrow approach and triggers the scenarios they are no doubt scrambling with now.

The media does what they do. The club knows that. Its the clubs job to manage the media, manage members, manage the message to staff and players.

It’s a tough gig org change, managing communications is often the make or break.

To be fair, Caro has been saying this since before this season started.


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The "comms game" will be determined by wins and losses. Just as it is every other week. That's the media cycle. When you win, you're an up and coming team with a great future. When you lose, you're on the slide. Usually within the space of 7 days.
"Teague's gift" was the narrative all season, now it's poor David.
Forget trying to control the media narrative and focus on making decisions that benefit the club. If we're sitting in the top 8 next season, the conversation will be very different.

The review was needed. Calling it when we did allows us to make decisions now instead of 8 weeks down the track.
Whatever Jon Ralph or anyone else thinks about that means Jack shit to me. Do what's in the clubs long term interests. Not individuals. The club.

I totally agree BV. The knives are out for the Club because it’s good copy and we are a sitting duck because of years of underperformance. The hysteria around David Teague’s mental wellbeing is also a little over the top. Facing the chop is part of the job. The media are acting like we are killing Bambi but these are the same people who through the course of the year showed endless footage of how out of step our defensive structures are and the fact that the coach has no answer to an avalanche of goals from oppositions, even after periods where we have dominated play. Unfortunately, David Teague has shown that he is out of his depth and being a good bloke unfortunately is not enough to keep your job in the AFL. You need to have answers on the field.

I cannot believe our club is that organised to have pulled off something so forward looking.

You give an organisation that has proven it's reactive far too much credit, and it is something that our fans seem to do over and over again with respect to how we operate.

No one foreshadowed Clarkson being shunted for Mitchell so quickly this year from 2.5 years ago, because one of the things that accelerated that was supposedly the Collingwood interest in Mitchell post Buckley.

I totally agree BV. The knives are out for the Club because it’s good copy and we are a sitting duck because of years of underperformance. The hysteria around David Teague’s mental wellbeing is also a little over the top. Facing the chop is part of the job. The media are acting like we are killing Bambi but these are the same people who through the course of the year showed endless footage of how out of step our defensive structures are and the fact that the coach has no answer to an avalanche of goals from the opposition, even after periods where we have dominated play. Unfortunately, David Teague has shown that he is out of his depth and being a good bloke is not enough to keep your job in the AFL. You need to have answers on the field.

There's no 24 HR radio station or TV channel focussed on accounting.

Perceptions are nine tenths of the law. We should have done this review when Bolton was sacked.

You control perceptions, you control the masses.

To be fair, Caro has been saying this since before this season started.


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Except there was a different President on the throne then and his reaction to Internal issues was to stick his head in the sand.

Yes Sayers was on the Board but Liddle was there and had the Presidents ear.

I hear what London Blue has said and I think he is saying.......In a nut shell the Blues probably let itself down because they didn't employ a savvy 'Media Spin Doctor.' That's a fair point. Everyone in the Public eye has someone to say Up is Down, Left is Right.

But..................As BlueVain pointed out, whichever way Carlton pivoted, the Media would have found another angle to come at us to generate news for the 24 hour cycle. There is no black and white, right or wrong it is all 50 shades of grey, and the Media is like water, it gets into the slightest crack.

Heck if Carlton had a spin doctor the Media would have asked why we needed to employ one 'If there was nothing to see here.' That's how it works.

On a daily basis The Media has 2 Targets to enrage - The Membership of Carlton and the Memberships of 17 other Clubs.

They want all that lot baying for blood to keep those phones ringing, the click bait pinging and the Tweets a' Tweetering. It's all revenue raising. Anger, Frustration, Humiliation adds up to the joyous sound of money being made in the Media.

Covid is the perfect time for them. People are the captive audience looking for distraction. SEN has become the 'Self Flagellation' for all us supporters on the receiving end of whatever Fake Drama has been fabricated and heightened for the day.

Take your shirt off and step up to the rack folks, it's our turn again.

Regards Cazzesman

Thanks Cazz for the......thats a fair point.......but.....

Some would call it spin doctor.....i dont

Simple. Media is a reality. Football (sport is highly emotive) The choice you make when you run a program or a process is: a) to be at the effect of the media or b) a creator of your own message.

And i accept managing messaging is a challenge. It’s a combination of art and science and not perfect. Only Luke Sayers and the board will know whether they are happy with how the messaging has been received to date.





Regards Cazzesman

Cazz, ill start by flipping it around. Luke would not have asked for the firestorm that he and the club are dealing with at the moment. A good comms game in organisational change minimises (often ahead of the game) the noise. A good comms game controls the agenda. Stakeholder management is important, professional football is highly emotive, even more important.

To answer your question more directly, i believe the club made a mistake not staying ahead of the message. After the club (perhaps Luke himself) announced the review publicly it made the mistake of having DT as the single point on comms ie the same person primarily under review. It’s a very narrow approach and triggers the scenarios they are no doubt scrambling with now.

The media does what they do. The club knows that. Its the clubs job to manage the media, manage members, manage the message to staff and players.

It’s a tough gig org change, managing communications is often the make or break.