DocSherrin wrote:
Interesting initiative...although I didn't get a call...haven't received a call all year...my number hasn't changed...can only surmise that they're not doing a great job.
Interesting? Stock standard. I thought we had fitted ourselves out for a revolutionary social media strategy... why aren't we using that to create a membership sales buzz?
Random appearances around town by coaches and players (complete with interviews and autographs) passed on only by WoM (word of mouth, not women over mates
) and social networks; professional flash mobs re-enacting a specifically designed ad campaign that engages the viewer that Carlton is identified with a sense of community and exuberance, much like rolling the 'I am Carlton' and 'They know we're coming' slogans into one campaign.
Fact of the matter is that despite all of Ratten's preaching about unity and hardness on the field, culture and respect off the field, they are completely cut off from their fan base these days and apathetic to the underlying cause of why they do what they do and why they get paid so well for it. Yes it's partly professional sport's fault, but look at something like this, and tell me there aren't ways of re-engineering that old spirit without devaluing it:
[youtube]sQLIzFDRW3E[/youtube]
As much as many here (including myself) despise the way City had vast resources tipped into their organisation to fuel their quest for success, the hunger of the players and the fans is what got them to that point, and it's written on all their faces as you can see from 0:55 onwards. That's a club where players are paid well into the millions of dollars, yet these superstars of a global sport all still take their turn to rock up to a monthly meet and greet with their official supporter group (card holders, not a cheer squad type organisation).
It disgusts me that a seemingly more disconnected level of sport can have moments like that, and we have players who fold like cards and a membership and media department that pay almost no heed to their own basic departmental objectives in creating a brand image and product.
Login
Register
FAQ
Search
