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Dear <name>,
The 2011 AFL season kicks off in just over two weeks time and once again Carlton will be involved in the season opening game. This year we have a home game against Richmond at the MCG on Thursday March 24th with the match commencing at 7:40pm.
It will be the start of what promises to be an exciting and hopefully successful year for the Carlton Football Club and we are delighted that you are part of the Club in 2011.
As we have improved in recent years, the expectations have grown and this year we aim to continue to improve. Our objective is to once again be involved in the finals and to take another step and make sure we win a final. This is important for our development and once a team enjoys finals success it becomes part of the culture and gives everyone confidence going forward.
All Carlton people are aware of our wonderful history, the ultimate success the Club has enjoyed on sixteen occasions in the AFL. While we cannot live in the past, acknowledging and recognising those people that have helped create our history is important.
On Saturday March 26, the Carlton Hall of Fame Dinner, celebrating the 1981/82 Carlton premiership reunion will be held at Crown. This is a very important night for the Carlton Football Club as we honour those people who have played a significant role in our Club. During this function we will be inducting five new people into the Carlton Hall of Fame and one current Hall of Fame Member will be elevated to Legend Status.
Together with the celebrations of the 1981/82 Carlton Premiership reunion, this promises to be a very special night for Carlton people.
As part of the desire to acknowledge our history, the Spirit of Carlton – past and present, has assisted with the funding of a cabinet at Visy Park that enables us to display Carlton memorabilia for supporters to enjoy. The current display features the 1981/82 Grand Finals, including the Norm Smith Medal won by Bruce Doull in 1981.
While we must never forget what has happened in the past, it is now and the future that is most important for everyone at the Carlton Football Club. We know 2011 is shaping as a critical season in our ongoing development on the field as we strive to build a team that will win the Club's 17th AFL Premiership.
After months of discussion between the Board and Senior Management, together with consultants, we have released our five year plan – Carlton's Blue Print for now and the future. This is about taking the club forward from 2010.
In recent years we have strived to ensure we provide the very best facilities and support for the players and this culminated in the opening of the world-class facilities at Visy Park in 2010. While we will continue to ensure Carlton has the best resourced football department, this is just one element of the important strategic plan.
The Board believes it is important for everyone involved with the Carlton Football Club to be aware of the key elements of the Carlton Blue Print. This includes the Carlton Values and the Club's Strategic Objectives:
The Carlton Values:
Integrity
Teamwork
Innovation
Leadership
Excellence
Carlton's Objectives – By the end of the 2015 AFL season we will have:
Premierships – sustained success, including winning our 17th premiership, leading to winning two premierships by 2015
Supporters & Stakeholders – largest engaged supporter base
Brand – highest rating 'value for money' services for members, sponsors and supporters among our peers
People – attract, develop and retain a remarkable team of high performers
Financial – best resourced football department, sustainable surpluses for investment and a healthy balance sheet
A more detailed summary of the strategic plan has been released on the Carlton website for you to view. Click here to view the Carlton Blue Print online.
Importantly the Strategic Plan is more than words and ideas; it has true meaning and is part of the culture of the Carlton Football Club. This is a living plan, one that everyone at Carlton; the Board, Management, Staff, Coaches and players will live by. We believe it is a true blue print for our future and trust it provides you with confidence in what the future holds for your Club.
The Carlton Football Club promise is to be uncompromising in pursuit of sustained success and our mission is to win premierships and provide amazing experiences. This is part of our trademark and the benchmark for how the Club operates today, tomorrow and in the future.
We thank you for being an important part of the Carlton Football Club and look forward to enjoying a fantastic season together, commencing on Thursday March 24 at the MCG.
Yours sincerely
Stephen Kernahan
Carlton Football Club President
Member #1018328
This is what the board and executive wanted to be measured on. So it's time to apply the focus onto the board's inability to deliver on, more than likely, none of the objectives and missing by a long long way.
Lets also state on the record the Club was aiming for 60k which was a public metric they went to market with last year so we could move to the MCG.
If this was a public Company, do you think the CEO would still in place after such a major miss? Do you think the Chairman would be in a position to retain his seat?
So how have we measured up?
Premierships = FAIL
Supporters & Stakeholders = FAIL (Don't give me social media stats)
Brand = ?
People = FAIL
Financial = FAIL (Reliance on pokies, otherwise what makes us sustainable without them?)
Let's have a look at...
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