Synbad wrote:
kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.
its a measure of our status in the competition.
Revenue might be more important than membership numbers.
If Hawthorn sign up 100,000 pet hamsters on $2 memberships then it's not really worth the comparison.
Any investor in stocks looks at the earnings per share & property investors look at rental yield.
Revenue / profit per membership is key.
From memory we were doing pretty well in this area a couple of years ago, not sure how we are doing recently.
There is definitely room to grow the membership base, but don't get too hung up on comparing a Carlton membership 'type A' to a Collingwood membership 'type b'.
The key is to have the most profitable overall mix for your customer base - and not all clubs are the same. Marketing to a Dees supporter would be different than to a Port supporter.
This is not really just the responsibility of Sticks or the board - Swan really has to drive it.
in terms of debt, we could be doing better, but so could most clubs. Mathieson gave us the pokies injection because he could see we were in danger of slipping back behind the pack. I don't think this is meant to be a long term solution. We do need more revenue. We made a decision to forgo paying down some of the debt to get new facilities - yes they are good, but they're what everyone else is building too. They're not an excuse to rest on our laurels. I can't imagine the gym generates much income.
In terms of politics & networking, I wouldn't know, but I assume a millionaire on several boards would be better as president than Sticks. Unlike having Sticks involved in the club, I don't think he's been awful for us, but I think we can do better.