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PostPosted: Tue Jun 19, 2012 12:07 pm 
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Stephen Kernahan
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Synbad wrote:
kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.

its a measure of our status in the competition.


..and in our case a fair indication of how you are travelling.

If the wheels hadn't fallen off after the Bummers game I think we'd have smashed through 50k by now.

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PostPosted: Tue Jun 19, 2012 12:12 pm 
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Stephen Kernahan
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kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.


In terms of revenue, it comes in third. 1. AFL broadcast rights 2. Corporate Sponsorship 3. Membership

...so it's not the key, but it's important in terms of creating an attractive brand whereby people want to consume your product and become a repeat customer. Also handy to say '50,000 people signed up as members this year' when you're pitching your brand to executives of companies you're wanting to get sponsorship dollars from.


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PostPosted: Tue Jun 19, 2012 12:31 pm 
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Horrie Clover
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Sydney Blue wrote:
Crowds are up
Membership is up
TV viewing is up
Facilties are built
Elite training is organised
Debt coming down
Top assistants coaches employed
Pulled Andy Mckay out of The AFL

The only thing thats is not happening is winning on the park
Cant blame Sticks for that he has given them everything they need to be doing that

We are behind two clubs in Victoria Hawthorn and collingwood
We will always be behind the pies because of their massive fan base
Hawthorn sold games to Tassie to make their balance sheet look better and all credit has to be given to Kennet for that club
I could imagine the rants on this site if Carlton elected an ex high profile Liberal to lead the club

The bile that comes out of people mouths and directed at Sticks is unwarranted unfactual and down right distasteful


:clap: brilliant, totally agree with you.


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PostPosted: Tue Jun 19, 2012 12:38 pm 
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Bruce Doull
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DocSherrin wrote:
kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.


In terms of revenue, it comes in third. 1. AFL broadcast rights 2. Corporate Sponsorship 3. Membership

...so it's not the key, but it's important in terms of creating an attractive brand whereby people want to consume your product and become a repeat customer. Also handy to say '50,000 people signed up as members this year' when you're pitching your brand to executives of companies you're wanting to get sponsorship dollars from.

agree, I just find it amusing that some people think that crashing through 50,000 as opposed to sitting on, say, 47,000 is some sort of cure for our ills. It comes back to bragging rights for many, they don't like being behind other clubs when it comes to membership. I'd prefer to look at year on year increases over the last decade - a decade largely filled by misery.

not that I'd give credit to the club for this, they still probably don't know how to run a membership database effectively.

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PostPosted: Tue Jun 19, 2012 12:41 pm 
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Laurie Kerr

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Sydney Blue wrote:
Crowds are up
Membership is up
TV viewing is up
Facilties are built
Elite training is organised
Debt coming down
Top assistants coaches employed
Pulled Andy Mckay out of The AFL

The only thing thats is not happening is winning on the park
Cant blame Sticks for that he has given them everything they need to be doing that

We are behind two clubs in Victoria Hawthorn and collingwood
We will always be behind the pies because of their massive fan base
Hawthorn sold games to Tassie to make their balance sheet look better and all credit has to be given to Kennet for that club
I could imagine the rants on this site if Carlton elected an ex high profile Liberal to lead the club

The bile that comes out of people mouths and directed at Sticks is unwarranted unfactual and down right distasteful


A lot of what you have outlined is due to' limited' on-field success. I say limited becuase I don't believe Sticks and Ratts can take us to the next level. If we fall in a heap it would be interesting to see how all these stack up next year.

We are also behind Richmond and Essendon* in membership-which makes us fifth; pretty disappointing considering we are suppose to be one of the 'big' four.

Did we really prise McKay out of the AFL?

I share a lot of other peoples' concerns.


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PostPosted: Tue Jun 19, 2012 1:08 pm 
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Mike Fitzpatrick
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DocSherrin wrote:
club29 wrote:
This stuff always comes up when we lose a few games.


Bullshit. I would have posted this if we were 12-0. There are some fundamental things wrong at the top unrelated to on-field performance. I've been dissatisfied with things for some time, but the stupidity is escalating. I think most members are happy with the status quo because they're oblivious to it. That's fine. You'll be amongst the crowd to give Sticks and the board a massive cheer when the debt's paid off - yet they'd have very little to deserve that applause. We know where the money is coming from, but where are the ideas coming from? Who's being proactive in a business that demands it? Where's the leadership? Who's keeping the CEO, the board sub-committees and senior staff on the same page and leading? Who's adhering to the Strategic Plan and business model that sits underneath? Has Sticks surrounded himself with good people or will the incomplete Kernahan, Gleeson, Malouf football department review of 2006 be superseeded by a Kernahan, Gleeson, Swann review? I'm gravely concerned that passions have clouded business sense. Smart boards of professional sporting organisations understand there are more goals than just winning competitions.

Some football clubs are still coming out of an era where the board is essentially executive and gets involved in management tasks. Greg Swann could write a book on it...whether he or Ruffy Germinder are right or wrong isn't something I'm going to delve into, but where's the leadership to sort out a dispute when the lines are blurred? Some directors may be heavily involved in sponsorship or marketing, or in aspects of the football team itself. The better sporting boards are separating the role of board and management. The Geelong board, for example, no longer has marketing or football sub-committees.


Exactly. Having a Board that gets involved in operational issues is death. A smart leader would know that. You hire the best management team and give them freedom but hold them accountable to clear targets and strategies.

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PostPosted: Tue Jun 19, 2012 2:29 pm 
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Stephen Kernahan
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kingkerna wrote:
DocSherrin wrote:
kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.


In terms of revenue, it comes in third. 1. AFL broadcast rights 2. Corporate Sponsorship 3. Membership

...so it's not the key, but it's important in terms of creating an attractive brand whereby people want to consume your product and become a repeat customer. Also handy to say '50,000 people signed up as members this year' when you're pitching your brand to executives of companies you're wanting to get sponsorship dollars from.

agree, I just find it amusing that some people think that crashing through 50,000 as opposed to sitting on, say, 47,000 is some sort of cure for our ills. It comes back to bragging rights for many, they don't like being behind other clubs when it comes to membership. I'd prefer to look at year on year increases over the last decade - a decade largely filled by misery.

.


The expectations are driven by the club, not much point blaming the obsession on supporters.

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PostPosted: Tue Jun 19, 2012 2:34 pm 
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Rod Ashman
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Well said Doc.

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PostPosted: Tue Jun 19, 2012 3:08 pm 
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Robert Walls
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Synbad wrote:
kingkerna wrote:
The obsession of some people regarding membership numbers interests me, I would like to think that an increasing membership base isn't the key to our financial survival.

its a measure of our status in the competition.


Revenue might be more important than membership numbers.
If Hawthorn sign up 100,000 pet hamsters on $2 memberships then it's not really worth the comparison.

Any investor in stocks looks at the earnings per share & property investors look at rental yield.

Revenue / profit per membership is key.
From memory we were doing pretty well in this area a couple of years ago, not sure how we are doing recently.

There is definitely room to grow the membership base, but don't get too hung up on comparing a Carlton membership 'type A' to a Collingwood membership 'type b'.
The key is to have the most profitable overall mix for your customer base - and not all clubs are the same. Marketing to a Dees supporter would be different than to a Port supporter.

This is not really just the responsibility of Sticks or the board - Swan really has to drive it.


in terms of debt, we could be doing better, but so could most clubs. Mathieson gave us the pokies injection because he could see we were in danger of slipping back behind the pack. I don't think this is meant to be a long term solution. We do need more revenue. We made a decision to forgo paying down some of the debt to get new facilities - yes they are good, but they're what everyone else is building too. They're not an excuse to rest on our laurels. I can't imagine the gym generates much income.

In terms of politics & networking, I wouldn't know, but I assume a millionaire on several boards would be better as president than Sticks. Unlike having Sticks involved in the club, I don't think he's been awful for us, but I think we can do better.


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PostPosted: Tue Jun 19, 2012 3:27 pm 
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Harry Vallence
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I generally agree with most of the points in Doc's original post.

The issue I have is that nobody has really come up with any ideas on how to escape the mire. (I certainly don't have a ready solution).

Most posters agree that Sticks and the present Board are the essence of the problem but how can that change. Unless there is a cataclysmic turn of events then it is unlikely that the general membership would vote out Sticks. So it there another way ?

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PostPosted: Tue Jun 19, 2012 3:49 pm 
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Rod Ashman

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DocSherrin wrote:
You've got your head in the sand if you haven't heard of Harold Mitchell. Australia's biggest media buyer, Mitchell is a self-made multi-millionaire. Harold was around as a member and sponsor in the early Elliott days. He considered a run for the presidency in 2006, but had other things on his plate - indeed Harold has many things on his plate. But he has just departed from the Melbourne Rebels. Without Harold, they wouldn't exist. He is, arguably, the most powerful man in Victoria..in fact I don't think anyone else comes close. Eddie McGuire would shake in his boots should Harold ever become president. If no one is sounding him out now, they simply don't get it. Harold is a very young 70. He's probably in the best health he's been in for the best part of 25 years. He is one of the most brilliant rags to riches stories - but more importantly - he's a Carlton supporter, and he gets it. There's lots written about Harold...but here's a good one from last year.

http://www.thepowerindex.com.au/melbour ... d-mitchell


Agree re Mitchell, absolute tragedy we lost him to the Rebels.

Great post, Doc.


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PostPosted: Tue Jun 19, 2012 3:58 pm 
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Rod Ashman

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Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.


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PostPosted: Tue Jun 19, 2012 4:04 pm 
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Alex Jesaulenko
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Fitzroy won a flag in 1944 and were the most successful VFL Club, in less than 40 years they were irrelevant and in 50 years they were gone - this year will be 17 years since our last flag - time stops for no-one.

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PostPosted: Tue Jun 19, 2012 4:13 pm 
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John Nicholls

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Blues Clues wrote:
Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.


Do you really get utterly embarrassed by membership numbers ?

I know plenty of loyal blues supporters who don't buy memberships. Simply because they just don't want to be members of a football club.
Nothing the club could do to change their minds.


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PostPosted: Tue Jun 19, 2012 4:18 pm 
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Alex Jesaulenko

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Blues Clues wrote:
Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.



So which Ex Liberal Leader do you want to take control of the club - Howard -Costello - because the Hawks are where they are at today because of Kennett - no one else and most Hawks supporters despise him more than those that hate Sticks

Tiger membership will drop to low 40's once they remove all the rubbish memberships out of it

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PostPosted: Tue Jun 19, 2012 4:22 pm 
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Alex Jesaulenko
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club29 wrote:
Blues Clues wrote:
Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.


Do you really get utterly embarrassed by membership numbers ?

I know plenty of loyal blues supporters who don't buy memberships. Simply because they just don't want to be members of a football club.
Nothing the club could do to change their minds.



When we are winning our crowd numbers are amongst the best in the AFL in fact when we were flying the crowd numbers for a Carlton -v- Collingwood game or a Carlton -v- Essendon* home and away game would be higher than an ANZAC Day game but this goodwill amongst our supporter base will slowly dissipate in both attending games and joining as members.

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PostPosted: Tue Jun 19, 2012 4:24 pm 
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Alex Jesaulenko
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Sydney Blue wrote:
Blues Clues wrote:
Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.



So which Ex Liberal Leader do you want to take control of the club - Howard -Costello - because the Hawks are where they are at today because of Kennett - no one else and most Hawks supporters despise him more than those that hate Sticks

Tiger membership will drop to low 40's once they remove all the rubbish memberships out of it


What are you talking about SB - Ian Dicker pulled Hawthorn out of the shit - Kennett just built on the foundations.

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PostPosted: Tue Jun 19, 2012 4:52 pm 
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Rod Ashman

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club29 wrote:
Blues Clues wrote:
Sydney Blue wrote:
We are behind two clubs in Victoria Hawthorn and collingwood


Thirty years ago Hawks would play their home games and the crowd wouldn't fill a phone box. Now, they have surged ahead of us with 50,000 plus members.

Pies once had about 15% (best guess) more fans than us, now it's more like 20% plus. Membership has gone the same way.

Even the Tigers have 50,000 members and how long since they've played finals?

We've been a rank failure with membership numbers, it's utterly embarrassing.

Sorry SB, in relative terms, we're the power VIC club that has fallen off the pace and something needs to be done about it.


Do you really get utterly embarrassed by membership numbers ?

I know plenty of loyal blues supporters who don't buy memberships. Simply because they just don't want to be members of a football club.
Nothing the club could do to change their minds.


If you consider the revenue we foresake with our sub 50,000 membership, probably more frustrated than embarrassed. Other than sponsorships, how else can we reduce the over dependence of the Pratt and Mathieson money?

You've nailed the problem Club - it seems that the other established VIC power clubs can get their "loyal supporters" to become members, yet we can't. You can be a member of a footy club without going to a game, plenty of passionate followers of a footy club take out memberships just to financially support a club that gives them pleasure. Our supporters seem to lack passion for the Navy Blue, how do we restore it?


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PostPosted: Tue Jun 19, 2012 5:10 pm 
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Bruce Doull
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don't look to memberships to be the anchor to our income, interesting that people talk about the hawks, yet we still get better crowds than they do

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PostPosted: Tue Jun 19, 2012 5:14 pm 
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Stephen Kernahan
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kingkerna wrote:
don't look to memberships to be the anchor to our income, interesting that people talk about the hawks, yet we still get better crowds than they do


Bit tough when 10,000 of their members cant cross the moat between them and the mainland?.

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