Its obvious that you dont see the value here KingKerna- so its probably no use explaining it to you, but here goes.
The importance of us establishing a team/brand in the second tier competition in Victoria is vitally important.
The flow on benefits are also enormous. For example the FOXTEL Cup (you may pooh pooh this now) but in a few years the "Champions League Concept" for all the second tier football competitions will be grow in importance and for us to have a foothold in this is important.
Corporate sponsorship will flow on from this and there are all sorts of businesses in the Northern Suburbs of Melbourne who will jump on board for national exposure (but not national exposure prices) - so thats a vital area for us to get a partnerships with (Navy Blue ones

).
Then there is the schools/local clubs linkage - when the AFL/VFL send out players to clubs and schools - they will send out Carlton/Northern Blue players to Northern Suburbs schools and clubs. Dont underestimate the power of a young kid rubbing shoulders with a player, they may not change allegiances first time around - but if we keep sending "Navy Blue" players out to these clubs and schools allegiances will change over time. How many stories do we see on TC about our kids not barracking for Carlton for one reason or another (not mine in any case

).
As I said before its a 2 generation (30 year project) and we have to do it properly - so this is not a bad place to invest pokie money.
I think the first mistake we have made is actually putting the Carlton Logo on the new "Northern Blue" Jumper - Navy Blue is fine but it will probably rub a few peoples noses the wrong way to have our logo on the jumper first season - probably around season 3 or 4 would have been better timing.
In anycase we wont be around in 300 years to see the results - but in 2042 in I will be an old codger of 80 so maybe we can discuss the results over a beer at the nursing home.
