It is unbalanced and ugly,from a supporters point of view.

In my opinion the logo is poorly weighted - the removal of the notches on the left in particular strips it of counterbalance and it looks like it perpetually wants to tilt to the right. The original design was built in this shape using the notches, and simply removing the notches without altering the basic shape was a lazy job and in my opinion produced an unfinished, graceless logo.


No matey, I'm a freelance designer with first class honours in graphic design. I like to think that I know what I'm talking about but ultimately I realise that it's all subjective.


Care to elaborate on this? That's quite a statement seeing that you know nothing about me.

Shit. This old chestnut.

As much as we all have personal opinions (and mine is largely irrelevant as it has no
bearing on whether the notches are 'returned' or not, it's a minor chang in comparison
to many corporate identities being butchered to the shitehouse in order to create
'a new image'.


You just need to look at a lot of the other AFL teams that have been re-branded and
imagine how they feel in comparison to our complaint. The Kangaroos, Hawthorn and
West Coast, and especially Geelong spring to mind... how do you think the old-fashioned
supporters of Geelong feel about their new logo, emblem, jumper...


But the notches...

THE NOTCHES...

THE NOTCHES!!!!!!111

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This is exactly why we need the notches back.

A brief was given to whom even designed the new CFC identity and it has been met. Its a more distinguished brand to attract the 'bigger corporates' who may wanna be associated with the club.

The logo could look much worse and you and i being involved in the design industry surely have seen some real shockers. I don't think the logo is as bad as you making it out to be especially when you are criticizing it in a technical way.

The design of the logo is not caught up with 'what happening now' in 5 years time it will still look good and not outdated. To me thats an achievement in its self when it comes to design and not thee 2D shield like logos aka futurebrand

@#$%&! the notches- let's get on with winning more flags.

Go to afl.com.au

and have a look at all 16 club logos, and how they sit together.

The cleanest two (from a graphic design perspective) are Carlton and Melbourne. But they're also the two that look the least interesting, and lack energy. Not good for a sporting brand. And can someone tell me why the hell are we using a navy blue CFC, when our jumper is a white CFC reversed out of a navy blue background???

Would you produce a Canadian flag with a white maple leaf on red? Or a Japanese flag with a white sun on red? No you wouldn't, because that would be completely wrong. So why the blue CFC on white? Have we decided that our clash jumper is actually the template for our corporate ID?

And before anyone accuses me of owning a Snap printing franchise which dabbles in poxy business-card designs, I think I'm qualified to have an opinion on this.

Do you own a Snap printing franchise John?

No... but if I did buy a printing franchise, I reckon I'd go for Kinko's. I don't know if they're any better, but Kinko's is easily the weirdest name for a franchise you'll ever see.

Because we are the only two clubs that have no secondary element attachment with our brand.

The CFC symbol sits alone and is bold and strong. We don't need no gimmicky Americanised animal or plane to signify our brand

I see absolutely nothing wrong with the current logo. The reason for this is it stands the test of time and does need need to be redesigned every second year and thats what we want the CFC identity to stand for as a recognised brand. A good logo that stands the test of time in my eyes a successfully designed identity.

The CFC identity is an iconic and original brand amongst the AFL and there is nothing like it.

Again we can get caught up with the now and i could design a logo to suite the current rends in design but in a year or twos time it will look outdated and need another redesign.

Melvey can you explain this to Captain Carlton? I think he needs to know.

They have a sub-franchise known as "Kinko the Clown" - he does birthday parties and everthing his slogan is "Kinko the Clown loves all the children he really really loves them."




Apologies to 3XY's Breakfast show in the early 1980s with Stubbsy and Grubby and the wierd guy with the high pitched voice - what was his name again???? He used to advertise the 'Skyhigh Club' on top of Westfield Shoppingtown and the grab a granny over 28 nights - which come to think of it wouldnt be grab a granny night now.

Forget it I'm rolling.

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so melvey,

you agree that our logo is a navy blue CFC on absolutely no background?

Just checking - because that's what we've sent off to the AFL to identify us on their website. It's been there for over a year, and it looks woeful.

I would've thought it's a white CFC reversed out of navy.

The logo on the AFL 'team menu' used to be the white monogram, that looked very good as it stood out from the rest of the logos.

The AFL changed their website to have a light background on that part of page.

It is only an educated guess (but I did work behind the scenes on the CFC site for a while) that the club knows nothing about it and the blue monogram was put on the AFL site by the AFL with no consultation with the CFC whatsoever.

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Fair enough jars, but it's been up for ages - I'm pretty sure I saw it last season too.

Anyway - it's part of a broader rant I have with this.

I reckon the blue CFC on white looks shit. Weak, insipid, unfinished, wrong. The club regularly uses this as a logo, and I believe they never ever should. A little design discipline wouldn't go astray. You don't ever see Ford deciding that they'll just change their logo so it's blue type in a white oval every once in a while.

anyway, back to stressing over Fev's amputated heel.

This topic has been a contentious issue on TC for some time now. Personally, I haven't been a fan of anything the club has presented to the members, monogram wise since they first started screwing with it in 1998.

I think it's a big enough issue for the club to at least acknowledge this is an issue with many, and possibly (?)
the majority of the Carlton faithful.

The club monitors this site, so a statement of some sort on this issue might not be a bad idea.

waiting....................

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