Great point about the publicity. Did you know St Kilda have a new jumper? I didnt, i just happened to come across it a few days ago. They have changed the neck and arm cuffs from white to Black, looks like a very different jumper even though its exactly the same.

I dislike the colour but dont care enough to throw around piss poor threats like 'i wont renew' or claim we are a second tier club. Collingwood wore a jumper that looked like a flower barcode in the 90's, and added a magpie to the front of their jumper in the early 2000's which looked nothing like their logo.

Is the issue that we are not confident enough in ourselves as supporters or lost faith in the board or the club itself? Its a jumper. We are not renaming the club or changing who we are. The CFC has changed recently, and it looks alot better. How many teams still play at their traditional home grounds? How many teams still have solid ties to their traditional home grounds?

Have faith that the club is making the right decision, regardless of why they are doing it. If its money maybe we need the money. If its to attract younger fans maybe thats a good thing. Younger fans of today become financial members of tomorrow.

If you think you can do better feel free to stand for the board.

And finally think about this. If you were a Fitzroy supporter you would have allowed your team to play in pink and purple polka dots to still have your team in the league. Big picture?

so were man city now.

what was wrong with white on blue. keep it simple @#$%&! tards

100% agreed

Ask yourself this:

Is the jumper instantly recognisable?

What makes it recognisable?

What are the important brand elements of the jumper?

For Carlton's traditional jumper, it's Yes, The logo and The logo.

Those things don't change with a change of colour. It's just that the colour may not be to everyone's tastes.

For those people who claim Collingwood somehow have integrity over their jumper, that's just lies and PR. They are constantly changing their jumper, but their main branding icons, the black and white stripes remain, which make the jumper instantly identifiable as Collingwood. Collingwood have even changed their official logo in recent years.

Get over it.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

For me personally, it's always been both the navy blue and the white cfc logo.

It's very different from my perspective to associate the club I've been following for a long time with new colours.

I do however acknowledge that the club are attempting to cultivate and regenerate their supporter base.

It's a bit rich really to just throw out a line like 'get over it'.

Yeah, nah, fair point.

I wasn't meaning to dismiss anyone's genuine concerns or opinions.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

golf.

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That’s not a political statement — it’s a harsh reality, and we must act,” she said. “He is a clear and present danger to the things that keep us strong and free. I support impeachment.”

Question:
Who is complaining more, people that don't like the jumper or people complaining about people complaining about the jumper?

Further to this, why is it assumed that if you don't like the jumper you are against the club?

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Between our dreams and actions lies this world

Definitely the anti-jumper brigade.

I guess it would depend on the fact that the criticisms are aimed squarely at the club, along with comparisons to other clubs complete with praise for those other clubs and claims that a new jumper colour for 4 matches makes us "second rate" "unprofessional", "lack integrity" etc.

I guess people can make up their own minds though

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

kingkerna (and others)...can you at least acknowledge that you understand why the club makes decisions such as the 'lairy' clash jumper and the 'radical' membership slogans? If you can, then I wholeheartedly respect your right to be against it.

By the way - I don't think anyone is pro clash jumper. Given a choice, I think we'd all like to play 22 games plus finals in Navy Blue. It is afterall a bit of a contradiction to a) label your membership campaign with the 'Be Navy' slogan whilst your club parades itself in smurf blue and b) to sing 'We are the Navy Blues' should we be victorious in any of the games we happen to wear the clash jumper.

Wasn't trying to be smart.

Just that when you said, "The colour of the jumper may well be important" , I took that as you thinking that the colour of the jumper is important.

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THEY LIKE TO SEND UP!!!!!!!!

Until each team plays each other the same number of times, the AFL, as a fair dinkum competition, cannot be taken seriously.

He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.

I expect that in 3 years time many will be lamenting the loss of our pale blue away guernsey. We will get used to this one, just as we got used to the white one. I recall a lot of hate on TC for the white guernsey when it was first revealed. Now all of a sudden, we like it?
I'm reminded of Garth from Waynes World who once said "Change? We fear change"

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i don't wanna spend my life explaining myself. Either you get it, or you don't- Frank Zappa

Not me.

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THEY LIKE TO SEND UP!!!!!!!!

Until each team plays each other the same number of times, the AFL, as a fair dinkum competition, cannot be taken seriously.

He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.

I understand marketing Doc and the potential cash benefits of changing our away jumper tri annually (not try analy, it's a great shame though that they changed it so radically from the white, every few years we can expect a new jumper to appear and our history of what the players have worn will become more diluted.

In addition you and I both know that nike were behind this move, not the club

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Between our dreams and actions lies this world

went to visy park today to grab lunch and saw the jumper in the shop window (and training tops of a few players as they went across the road) - surprisingly I didnt mind the new jumper too much.

In person, the jumper actually looked a bit darker than the marc murphy pic on page 6 - so more an electric blue than baby blue. Still would prefer the clash jumper to be darker again (ie the 'race blue' of the skodas)

Collingwood's clash jumper is a good example of how a club can change a jumper without actually changing it. Plus they only have to wear it against North.

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Let slip the Blues of war (with apologies to William Shakespeare) (and Sir Francis Bacon, just in case)

The design of their jumper allows that though. Because ours is so simple there's not a lot we can do besides changing the base colour, unless we want to mess with stripes or having several blocks of colour. If we did that them the logo wouldn't stand out so much and it would probably look messy.

Even if the new jumper looks ok (which it doesn't), that's not the point.

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THEY LIKE TO SEND UP!!!!!!!!

Until each team plays each other the same number of times, the AFL, as a fair dinkum competition, cannot be taken seriously.

He (Mr Swann) said the honour and pride associated with the club's traditional navy blue jumper was priceless.

I agree - I'd much prefer to have NO clash jumpers.

Or, if the AFL was to be serious about it to show some bloody consistency. Nuke the idea of clash jumpers altogether but rather have 'home' and 'away' jumpers (and force Essendon*/collingwood to seriously change their jumpers)

FMD, people are STILL crying about this???

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WADA medical director Dr Alan Vernec describes Essendon* FC drug case as biggest scandal in team sport the world of sport has seen. #WC2WB

#GUILTY