Dr.SHERRIN wrote:
In that case, can I suggest you go and support a team that suits you better. Clearly, you're not a Carlton supporter. You think you are...maybe you used to be....but the aforementioned paragraphs says it all. You're more than entitled to your opinion - which I'm pretty sure everyone got after you gave it for the 7th time....but let's take a closer look at who you respect more than the Carlton Football Club.
* Essendon*.
To those of you potting Nike - there are at least 2 reasons why you shouldn't. Every single commercial indicator says that to have an clash guensey that contrasts the regular one is good for business. It sells! Selling merchandise is good for business! How many clash jumpers will Essendon* sell? Not many. As far as I'm concerned that's their loss.
The second reason is money. Yep - cold hard cash makes the footy world go 'round. If you don't understand that - then you're living in the 60's. Without it, Carlton doesn't exist...and in order to succeed, we need to make a lot of it. It was only a handful of years ago that we advertised in the Financial Review for sponsors. Nike give us a few hundred thousand every year. Gonna knock that back?
We've won 2 flags in the last 27 years. And in the last 10 we came close to extinction. We have no choice but to move with the times.
I understand you might be a traditionalist. But as a young man once said 'Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.' The footy club is simply heeding his advice. I for one applaud it wholeheartedly.
I understand where you are coming from with your Essendon* tirade, so I will skip that and go straight to your assumption that clash guernseys are "good for business". It is a bit like the greedy small farmer wanting immediate returns, raping the land, ploughing it, over seeding it and then wondering why five years down the track he ain't got anything growing in his little plot of land.
ie - Nike tell them - look we can make $100,000 selling this god awful gaey blue guernsey to all the teenyboppers - let's do it. Carlton say...mmm. yes, cash....not realising five years down the track they have damaged the brand. Meanwhile the competition (ie the Essendon*'s, the Collingwood's, the Richmond's) haven't damaged their brand.
Imagine if Nike started selling cheaper shirts, but changed their swoosh sign to a big fat blob...will that damage the brand long term?
I think it would.
Immediate $ vs long-term profit.
If you think that blue smurf outfit they are getting Carlton players to wear is "good for the brand" then I disagree with you 100%.
Brand loyalty doesn't come from treating people like pillocks - and that smurf outfit is taking the piss.
There are Collingwood supporters saying it looks like women's pyjamas...and the annoying thing is they are right.... I don't mind other club's mocking the club's performances, the players or whatever, but the guernsey is off limits in my books.
Thankfully I won't be there in the four games they play in pyjamas, and I am just trying to imagine what it would be like playing in that guernsey if it was against Collingwood. Winning "wooden spoons" is one thing but playing in pyjamas is far more humiliating.