RickJ wrote:
The default position for ALL memberships should be "opt out" rather than "opt in". That is, memberships should not need to be actively renewed every year. They should automatically be renewed via direct debit unless the member actively chooses to cancel or change their membership. I suspect a lot of drop-outs are due to passive neglect or because members are given a chance to think about and act on renewal before they do. Many businesses eg Health Clubs, Foxtel etc operate on this principle.
All full members including long distance members should automatically be granted voting rights, and not have to go through the obstructive process of registering to vote. This says to the member I AM CARLTON. Almost no-one buys a membership to save money at the gate or get a cap and scarf. It is an emotional commitment of belonging (and to get finals tickets when we are there), not because we want to save money. As a result the club needs to make members feel they are really part of the club and are valued.
Higher level memberships beyond Captains Club should be actively offered and promoted, with offers to join existing or new coterie groups. Don't think I've ever seen these offered. Suspect plenty would be interested.
A full time move to the MCG should be sought. This will have multiple flow on effects for expanding membership and game attendances and participation in game day functions. Almost all of us loathe Etihad, almost all love the MCG for a whole host of reasons.
A great post......we've gone backwards in so many ways over the last 15 or so years; and teams like
Hawthorn and C/wood of course have left us trailing in their wake.