The important thing to remember is that the HS has no real opposition in Victoria.

The Herald Sun annihilates both The Age and The Australian in sales; and Mr.Joe Blow Average buys the HS.

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No ones listening till you make a mistake.

The size of The Age is what puts most readers off...the sooner they downgrade their size the better it will be for their sales.

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Premierships: 1869, 1871, 1873, 1874, 1875, 1877, 1887, 1906, 1907, 1908, 1914, 1915, 1938, 1945, 1947, 1968, 1970, 1972, 1979, 1981, 1982, 1987, 1995.

"GIBBS."

That's true....the worldwide trend is for broadsheets changing format to tabloid.

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No ones listening till you make a mistake.