I was just re-reading the criteria.

Unique?

HEY, COUTTSY! TAKE THIS DOWN! OUR JUMPER WAS ALREADY UNIQUE! IT'S THE ONNLY ONE IN THE LEAGUE WITH A PLAIN FIELD AND A MONOGRAM!!

YOU CAN'T GET MORE UNIQUE THAN THAT!

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

People, the question is simple...

Do we want a logo that was worn by Nicholls, Doull, Dominator, Kernahan or SOS?

Or do we want a logo worn by Sporn, Livingston, Davies or...dare I suggest...Mick Martyn????

Simple question of what you want to wear over your heart.

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"...that's the thing about opinion - you don't have to know anything to have one..." Andre Agassi commenting on Pat Cash 2004
"...the less you know - the more you believe..." - Bono 2006

So, any idea of the age breakdowns of our current membership?

They've already got a seemingly half-baked generationBlue sub brand, how about giving that some more impetus to attract the younger audience?

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I'd like to see them keep the one they'll be using this week ...the 80s version.

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There's so much I could say...

It's a no-brainer.

The new one is shite. It's simply NOT OUR MONOGRAM.

The sooner it's f*cked off the better.

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Richard Pratt - A Carlton legend.

Indeed!

After all, is there any other team which can boast that even opposition supporters think we have the best jumper?

Our club is in danger of being merrily led up the garden path by a pack of pny-tailed marketing wankers who would have trouble finding their own arse with both hands and a torch.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

Even when history and emotion are put aside for a moment, the new logo is, from a graphic design perspective, quite frankly an awful job.

I'd go so far as to suggest the club skimped on costs, and handed the brief to a class of first year design students (and offered a signed poster as an incentive). It's horribly unbalanced, a half-hearted piece of work, and reaks of cheap and nasty. Dumbed-down does not equal 'innovative'.

Hell, if they absolutely had to have change, why wasn't it thrown open to the public? I'm sure even the small group of us here with design backgrounds could offer up far more accomplished work. It's not too late, Carlton - swallow your pride and have it changed for next season.

As you said titimus, one can't help but feel anger rising when faced with this, but thank you very much for expressing to the club precisely what I feel about it. If only the party ultimately responsible had cared so much.

Love your work!

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

Old school all the way. I would prefer the 95 logo before any.

Titimus, I agree with you that the old logo is, in my humble opinion, a better logo for the club. However I can see the clubs rationale for changing the logo and I think that it was a good attempt.

I still feel the Serif aspects are there, they only removed them from the back of the C.

I like that the club recognize the tradition of the brand and have the "old" logo on all official documents still. I think that in a way it gives the club leverage to try something with their brand.

They can use the new logo in many ways. Obviously they have kept the most iconic part of the logo (afterall we do not play with the laurel leaf on our jumper).

I don't think that it makes a huge difference to our club. I think that we have many problems that are bigger than our logo, but I understand your passion as a designer.

While no doubt the old logo says Carlton Football Club through and through, I think the new logo is a good and pragmatic effort to try to leverage our brand.

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"our guest is dressed by hand-me-downs, hair designed by pillow"

It's a half-arsed effort.

If you change logos, you change it all, not some for public consumption one day, but keep the old one not to piss everyone off.

After all, we've seen in the last 15 or so years this:


change to this


Then to this


I don't see any of the original being used "for heritage" sake.

We should just stick with the 1998-2005 one. It was stronger, had a defined strong link to the official logo, yet still harked to the 1933-1997 version.

To claim some sort of "modernisation" is a piss-poor excuse, as they've done what they've done with other things: dipped a toe in the water, made a mess of the result and then not moved on fully, as has happened with the website.

Hopeless.

Take design and branding 101, boys.

Ask yourself:

Would these brands dare change their logos?







And so on.....

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

Bring back the crest.

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"We used to sit around and talk about how bad the game plan was." Anthony Koutoufides

The new one looks like it's about to topple over.

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"One of my favorite philosophical tenets is that people will agree with you only if they already agree with you. You do not change people's minds." - Frank Zappa

KK, everyone of those multi nationals has evolved their logo, except IBM and that's only because Paul Rand is a true master.

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I'm less concerned with the logo and more concerned with the crappy "Something blue" campaign - what the hell is that meant to mean? It is pure shit and if the clubs marketing team want to position us next to St Kilda then god help us.

They may have "evolved" it, as you say, but they've stayed true to the original. Mercedes, for instance, has used the 3-pointed star since 1937, when it was trademarked.
The "notchless" CFC is a bastardisation of the crest of the Carlton Football Club.
And if they feel that it needs changing, they should have changed it across the board, not a pissy attempt to "update" something which didn't need it.

Carlton God, agree. "Something Blue" is one of the lamest tag lines I've heard ever. The fact that it needed explanation rendered it as a dud immediately.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

I'm sure there were plenty of people complaining and whingeing about the new logo in 1933 as well.

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|♥♥♥♥♥♥| http://www.blueseum.org |♥♥♥♥♥♥|

I'm sure you did.....

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

You would think that given that the club logo would be considered sacred [by at least TC posters], not to mention an intellectual property of the AFL, that the members of the CFC would have had a say in the changes being made.

Were any us consulted on the 6 crappy reasons for changing our logo?

The club is keen to get the supporters to sign up but then conveniently forget us when it suits them.

We are the most undemocratic club in the competition.

Which is not suprising as we are the most badly run club in the competition.

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“It is a state of mind, a system of belief, a way of seeing the world, a deep faith that, because you are Carlton, you belong to something great.” - Mike Fitzpatrick articulating what Out of the Blue means.

Looks like I designed the new one.

And if it was meant to appeal, it hasn't worked. Membership down, what 6000?

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This might sound extreme in the context of alleged sexual assault, drunken violence and a drug trafficking charge...