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PostPosted: Wed Nov 11, 2009 2:28 pm 
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Stephen Kernahan
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yep...Hulk Hogan in a Carlton jumper screaming it down the microphone.


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PostPosted: Wed Nov 11, 2009 2:54 pm 
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Horrie Clover
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coryne wrote:
According to a poster on BF our 2010 slogan will be

Can you smell what the Blues are cooking


Truly awful, please say it isn't so. Classless and seemingly intended to appeal to the very lowest common denominator. Could they possibly be considering plastering this lame and outdated bogan slogan on season 2010 membership material? Bewildering.

Such forced efforts indicate that a slogan for the sake of a slogan is simply not the way to go. Is one even necessary? Marketing folks may say so, and they may also point out that any discussion of said slogan is good for brand awareness etc, but this (pun intended) reeks horribly. Ah yes, media and opposition supporters alike, please start your pun machines now: a field day awaits.


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PostPosted: Wed Nov 11, 2009 3:22 pm 
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Stephen Silvagni
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Ruckus wrote:
coryne wrote:
According to a poster on BF our 2010 slogan will be

Can you smell what the Blues are cooking


Truly awful, please say it isn't so. Classless and seemingly intended to appeal to the very lowest common denominator. Could they possibly be considering plastering this lame and outdated bogan slogan on season 2010 membership material? Bewildering.

Such forced efforts indicate that a slogan for the sake of a slogan is simply not the way to go. Is one even necessary? Marketing folks may say so, and they may also point out that any discussion of said slogan is good for brand awareness etc, but this (pun intended) reeks horribly. Ah yes, media and opposition supporters alike, please start your pun machines now: a field day awaits.


I asked if we REALLY needed a slogan a few weeks ago and was howled down and got embroiled in stupid arguments....... :roll:

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PostPosted: Wed Nov 11, 2009 3:29 pm 
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Robert Walls
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coryne wrote:
According to a poster on BF our 2010 slogan will be



Can you smell what the Blues are cooking


It better not be the books again....... :banghead:

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PostPosted: Wed Nov 11, 2009 3:47 pm 
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Alex Jesaulenko
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yibbida wrote:
coryne wrote:
According to a poster on BF our 2010 slogan will be



Can you smell what the Blues are cooking


It better not be the books again....... :banghead:

:lol: :lol: :lol:

hey warby...' carlton:taking a stand against slogans (or was that bogans)in 2010' was way better! :grin:

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PostPosted: Wed Nov 11, 2009 4:36 pm 
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Geoff Southby

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And again I'll say: slogans are for the kiddies and the easily impressed. A bit of fun to sell some memberships.

They're not designed to appeal to intelligent adults with fine taste in wines, silk cravats and leather chesterfield armchairs.

Sure this one sounds a bit silly, but so what?


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PostPosted: Wed Nov 11, 2009 5:17 pm 
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Stephen Silvagni
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Unless we've got a major new sponsor in the food business?

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PostPosted: Wed Nov 11, 2009 5:20 pm 
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Mike Fitzpatrick
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If the cooking slogan is correct, Sub Editors the country over have just collectively fallen to the ground, raised their hands and eyes to the heavens and screamed:

"THANK YOU GOD"

Stand by for the greatest collection of cooking related headlines ever conceived!!!

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PostPosted: Wed Nov 11, 2009 5:51 pm 
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Garry Crane
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An 'M' in the centre of 2 C's on the jumper?

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PostPosted: Wed Nov 11, 2009 7:52 pm 
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Bert Deacon
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I hope we go for "Shaved and Dangerous". We just need to get Kruezer to get with the program.


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PostPosted: Wed Nov 11, 2009 7:59 pm 
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Bruce Doull
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Oh dear God... :oops:

The only way this would work is if they actually get The Rock to do it, and given he's no longer employed by Vince McMahon (who owns the rights to the slogan) I don't see it happening.

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PostPosted: Wed Nov 11, 2009 9:07 pm 
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Horrie Clover

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What ferkin next?????? :banghead:


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PostPosted: Wed Nov 11, 2009 9:21 pm 
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Bruce Doull
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Warby wrote:
Unless we've got a major new sponsor in the food business?



Like Heinz baked beans perhaps

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PostPosted: Wed Nov 11, 2009 9:27 pm 
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Alex Jesaulenko

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CK95 wrote:
Warby wrote:
Unless we've got a major new sponsor in the food business?



Like Heinz baked beans perhaps



That would be the only way that MIGHT work :roll: :confused:

I have never seen such a dull slogan in all my time in Marketing.

Really piss week effort. Terrible :mad: It's not worth the trouble.

There's still time to go to plan B.:idea:

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PostPosted: Thu Nov 12, 2009 2:55 am 
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Rod Ashman
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coryne wrote:
According to a poster on BF our 2010 slogan will be

Can you smell what the Blues are cooking

PLS SOMEONE TELL ME IT AINT SO !!!!!!!!!!!!


It's so...

http://www.heraldsun.com.au/sport/afl/c ... 5796672120

Quote:
CARLTON has turned up the heat on its rivals with another provocative marketing slogan, forecasting a premiership in its latest pitch for members.
The membership drive starts today and is built around four stars and the phrase: 'Can you smell what the Blues are cooking?'

In a daring brochure, skipper Chris Judd and No. 1 draft picks Marc Murphy, Bryce Gibbs and Matthew Kreuzer stand over a premiership cup boiling emblems of arch-rivals Essendon* and Collingwood.


Hmmm.

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PostPosted: Thu Nov 12, 2009 5:50 am 
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Craig Bradley
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Blues Cooking Up a Feast

Quote:
Carlton has revealed the 2010 Membership slogan and once again it promises to be a talking point and create controversy.

“CAN YOU SMELL WHAT THE BLUES ARE COOKING”

The line itself is sure to have people talking and the artwork will only add to the discussions, particularly among supporters of other teams.

The artwork is an illustration depicting Judd, Murphy, Gibbs and Kreuzer around a premiership cup that is being used as a ‘cooking pot’. A magpie and a bomber can be seen inside the ‘cooking pot’ that is surrounded by flames. The backdrop of the illustration is the MCG.

Image

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PostPosted: Thu Nov 12, 2009 6:38 am 
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Bert Deacon
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Lurker Blue wrote:
Blues Cooking Up a Feast

Quote:
Carlton has revealed the 2010 Membership slogan and once again it promises to be a talking point and create controversy.

“CAN YOU SMELL WHAT THE BLUES ARE COOKING”

The line itself is sure to have people talking and the artwork will only add to the discussions, particularly among supporters of other teams.

The artwork is an illustration depicting Judd, Murphy, Gibbs and Kreuzer around a premiership cup that is being used as a ‘cooking pot’. A magpie and a bomber can be seen inside the ‘cooking pot’ that is surrounded by flames. The backdrop of the illustration is the MCG.

Image

Flower, that is just horrible.


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PostPosted: Thu Nov 12, 2009 7:41 am 
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Horrie Clover

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This is stupid on so many levels - it is unnecessarily inflammatory, it is a ripoff from the WWE, the artwork looks like it has been done by a 14 year old, and it is not even correct in terms of punctuation (it's a question, so where's the question mark?). dumb decision making by the marketing group - just opens us up for ridicule


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PostPosted: Thu Nov 12, 2009 7:45 am 
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Bruce Doull
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Idon'tlikeit.............

idon'tlikeitalot...............!


kindest regards tommi

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PostPosted: Thu Nov 12, 2009 8:05 am 
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Herald Sun columnist
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It was always going to be difficult to back up last year's slogan, but the creative execution on this, is quite poor.

I plan to buy a membership regardless of what the players have cooked up.

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