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PostPosted: Sun Feb 12, 2012 9:55 pm 
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Ken Hunter
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Hornet wrote:
I've been a member since '96... I used to be a social club member in the early years when I could barely afford it, and loved it. Getting to the game in time to see the second half of the reserves, just to see who may be in contention for the next game. The atmosphere around the social club was brilliant. Chatting away with injured players as they passed through etc...

These days I just buy a standard membership but feel distant... maybe it's an 'innocence of youth' factor? I don't know. Still love the club and get to as many games as possible, even try to make at least one interstate trip per season. Just feels different.


Now Hornet you should know not to fire me like that. :sad:
We must move with the times they say and smell the new world.
Let the interstate teams feel like footy clubs not us. :wink:


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PostPosted: Wed Feb 15, 2012 12:57 pm 
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Alex Jesaulenko
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Dr.SHERRIN wrote:
...but above everything, I can't believe that Dane of all people started a thread questioning Carlton's organisational direction...wow. :wink: :razz:


just saw this :lol: :lol: :lol:

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PostPosted: Wed Feb 15, 2012 1:09 pm 
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Alex Jesaulenko
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JohnM wrote:

I compare that to what I know would happen over here, and it'd be chalk and cheese.

THAT'S customer service.


Sounds like speculation to me. You have implied that if you were dealing with Carlton, they would have turned away someone in a wheel chair for having the wrong tickets.
I am not even sure the evil empire that is Carlton could manage that.
To further this Carlton do not control the gates at the MCG or Etihad either.

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PostPosted: Wed Feb 15, 2012 7:42 pm 
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Geoff Southby

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dane wrote:
JohnM wrote:

I compare that to what I know would happen over here, and it'd be chalk and cheese.

THAT'S customer service.


Sounds like speculation to me. You have implied that if you were dealing with Carlton, they would have turned away someone in a wheel chair for having the wrong tickets.
I am not even sure the evil empire that is Carlton could manage that.
To further this Carlton do not control the gates at the MCG or Etihad either.


Speculation? Wow, that's a fair bit of speculation on your part... Assuming I've had no such ticketing snafus back home.

As for implying Carlton would have turned us away?? In your haste to demonise any opinion that is critical of the club, you draw an erroneous conclusion. I used NY Yankees as an example of great customer service from a sporting organization. And I specifically made the point that they didn't just make good, they instinctively did all they could to make it a great night.

I DID NOT infer that Carlton would have turned us away. But my experience in Australia would be a grudging make-good, and being made to feel like a problem to be solved, rather than an opportunity to impress.

Carlton FC would be no better or worse than most organizations here. But I brought that up as a specific example of what genuinely customer-centric organizations do. And how impressive it is when they do it.

And the fact is, like the vast majority of Australian organisations, Carlton FC is not customer-centric.


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PostPosted: Wed Feb 15, 2012 8:22 pm 
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Alex Jesaulenko
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JohnM wrote:
I compare that to what I know would happen over here, and it'd be chalk and cheese.

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PostPosted: Wed Feb 15, 2012 8:27 pm 
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Alex Jesaulenko
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JohnM wrote:
Hornet wrote:
JohnM wrote:
I had an experience at Yankee Stadium last year, that demonstrated exactly how you treat your customers if you want them to become passionate advocates of your brand. They were brilliant.

Can you elaborate please?

I've been a member since '96... I used to be a social club member in the early years when I could barely afford it, and loved it. Getting to the game in time to see the second half of the reserves, just to see who may be in contention for the next game. The atmosphere around the social club was brilliant. Chatting away with injured players as they passed through etc...

These days I just buy a standard membership but feel distant... maybe it's an 'innocence of youth' factor? I don't know. Still love the club and get to as many games as possible, even try to make at least one interstate trip per season. Just feels different.


Booked tickets from Australia online, for the four of us. Pretty decent seats but nothing fantastic.

Got to the game, and was rained out. When that happens, you get to choose another Yankees home game. Which we did at the box office downstairs.

Now I wasn't paying enough attention, because the new tickets I'd picked up for the next night didn't include a seat with wheelchair access (for daughter). I guess half their fault, half mine.

Anyway, got to the game and the guys at the gate spotted our wheelchair, clocked the tickets, and figured something was wrong.

So one of the gate staff took us over to Yankees management desk. We were greeted by two very professional (very attractive - hey it never hurts) staffers. As soon as she saw our problem, she said "come with me, guys"

And she proceeded to take us straight to the player's-friends and family section, right behind home plate.

Introduced us to the manager there, wished us a great night, and THANKED us for visiting the Yankees.

So they not only made good, but without even being asked, gave us thousand-dollar seats when we'd paid for $125 ones.

All for people who they knew would probably never come back.

I compare that to what I know would happen over here, and it'd be chalk and cheese.

THAT'S customer service.


Brilliant!! Sounds like an amazing experience.

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PostPosted: Wed Feb 15, 2012 9:32 pm 
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Alex Jesaulenko
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JohnM wrote:
Hornet wrote:
JohnM wrote:
I had an experience at Yankee Stadium last year, that demonstrated exactly how you treat your customers if you want them to become passionate advocates of your brand. They were brilliant.

Can you elaborate please?

I've been a member since '96... I used to be a social club member in the early years when I could barely afford it, and loved it. Getting to the game in time to see the second half of the reserves, just to see who may be in contention for the next game. The atmosphere around the social club was brilliant. Chatting away with injured players as they passed through etc...

These days I just buy a standard membership but feel distant... maybe it's an 'innocence of youth' factor? I don't know. Still love the club and get to as many games as possible, even try to make at least one interstate trip per season. Just feels different.


Booked tickets from Australia online, for the four of us. Pretty decent seats but nothing fantastic.

Got to the game, and was rained out. When that happens, you get to choose another Yankees home game. Which we did at the box office downstairs.

Now I wasn't paying enough attention, because the new tickets I'd picked up for the next night didn't include a seat with wheelchair access (for daughter). I guess half their fault, half mine.

Anyway, got to the game and the guys at the gate spotted our wheelchair, clocked the tickets, and figured something was wrong.

So one of the gate staff took us over to Yankees management desk. We were greeted by two very professional (very attractive - hey it never hurts) staffers. As soon as she saw our problem, she said "come with me, guys"

And she proceeded to take us straight to the player's-friends and family section, right behind home plate.

Introduced us to the manager there, wished us a great night, and THANKED us for visiting the Yankees.

So they not only made good, but without even being asked, gave us thousand-dollar seats when we'd paid for $125 ones.

All for people who they knew would probably never come back.

I compare that to what I know would happen over here, and it'd be chalk and cheese.

THAT'S customer service.



Apparently Yankees Customer Service has improved out of sight since they fired this fellow:


Image

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PostPosted: Mon Feb 20, 2012 8:37 am 
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Geoff Southby

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Collingwood is wisely building on its campaign from last year with this new tv commercial:

http://sceneon.com.au/director/1/Andrew-Coyle

It's just an ad and it's chock full of hyperbole, but the theme coming out of that place is consistent: the supporters matter. They're joining the collingwood 'army', which is more than just paying membership fees to see the footy.

It's actually a very simple thought, but it works.


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PostPosted: Mon Feb 20, 2012 9:11 am 
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Alex Jesaulenko
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JohnM wrote:
Collingwood is wisely building on its campaign from last year with this new tv commercial:

http://sceneon.com.au/director/1/Andrew-Coyle

It's just an ad and it's chock full of hyperbole, but the theme coming out of that place is consistent: the supporters matter. They're joining the collingwood 'army', which is more than just paying membership fees to see the footy.

It's actually a very simple thought, but it works.


Not sure if they want members for a footy club, or a terrorist organisation.

Collingwood...paranoid for life.

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PostPosted: Mon Feb 20, 2012 9:47 am 
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Alex Jesaulenko
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But if our members join Carlton they become "Carlton" - not just part of the army.

I am Carlton and so is my wife.
:wink:

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PostPosted: Mon Feb 20, 2012 12:10 pm 
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Robert Walls
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JohnM wrote:
Hornet wrote:
JohnM wrote:
I had an experience at Yankee Stadium last year, that demonstrated exactly how you treat your customers if you want them to become passionate advocates of your brand. They were brilliant.

Can you elaborate please?

I've been a member since '96... I used to be a social club member in the early years when I could barely afford it, and loved it. Getting to the game in time to see the second half of the reserves, just to see who may be in contention for the next game. The atmosphere around the social club was brilliant. Chatting away with injured players as they passed through etc...

These days I just buy a standard membership but feel distant... maybe it's an 'innocence of youth' factor? I don't know. Still love the club and get to as many games as possible, even try to make at least one interstate trip per season. Just feels different.


Booked tickets from Australia online, for the four of us. Pretty decent seats but nothing fantastic.

Got to the game, and was rained out. When that happens, you get to choose another Yankees home game. Which we did at the box office downstairs.

Now I wasn't paying enough attention, because the new tickets I'd picked up for the next night didn't include a seat with wheelchair access (for daughter). I guess half their fault, half mine.

Anyway, got to the game and the guys at the gate spotted our wheelchair, clocked the tickets, and figured something was wrong.

So one of the gate staff took us over to Yankees management desk. We were greeted by two very professional (very attractive - hey it never hurts) staffers. As soon as she saw our problem, she said "come with me, guys"

And she proceeded to take us straight to the player's-friends and family section, right behind home plate.

Introduced us to the manager there, wished us a great night, and THANKED us for visiting the Yankees.

So they not only made good, but without even being asked, gave us thousand-dollar seats when we'd paid for $125 ones.

All for people who they knew would probably never come back.

I compare that to what I know would happen over here, and it'd be chalk and cheese.

THAT'S customer service.


Awesome story, thanks for sharing that.
I hope your daughter really enjoyed her experience.

As a baseball fan I seriously despise the Yankees as a team, but I cannot help tip my hat in awe to that display of service. Fantastic!

I wonder if Carlton would have the ability to replicate that particular experience, given all the different restrictions and organizations and corporates that make up the mishmash of AFL seating arrangements.

Having your own stadium gives you a lot more ability to control the gameday experience IMO.

I suppose if nothing else the communication and face to face service is something the club could definitely strive to improve on.


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PostPosted: Mon Feb 20, 2012 1:06 pm 
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Geoff Southby

Joined: Sun Feb 27, 2005 1:29 pm
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Location: Melbourne
Bluey44 wrote:
I suppose if nothing else the communication and face to face service is something the club could definitely strive to improve on.


Absolutely right!

The Yankees are obviously in another (metaphorical) league when compared to an AFL club, but the concept of being customer-centric is one that even a tiny corner-store can and should aspire to.

You don't need resources. You just need the right attitude.

In a bad store, the customers are seen as a problem.

In an ok store, the customers are seen as customers.

In a great store, the customers are seen as the most valuable asset in that store: more valuable than the CEO, more valuable than the stock, more valuable than any intellectual property.

I think at Carlton, the customers are sometimes seen as a problem, sometimes seen as customers, but rarely (if ever) seen as the most important asset of the club.

Big mistake.


(and yeah, I'm no big Yankees fan either. But a seriously impressive organisation. And it probably doesn't hurt that they're in a city where excellent customer service is the norm.)


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PostPosted: Mon Feb 20, 2012 4:39 pm 
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Rod Ashman

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O.K. So which of you guys called SEN to discuss your grievances on The SOC, just now?


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PostPosted: Mon Feb 20, 2012 4:46 pm 
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Stephen Silvagni
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harker wrote:
O.K. So which of you guys called SEN to discuss your grievances on The SOC, just now?

what was said harks ?


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PostPosted: Mon Feb 20, 2012 4:49 pm 
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Rod Ashman

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Rexy wrote:
harker wrote:
O.K. So which of you guys called SEN to discuss your grievances on The SOC, just now?

what was said harks ?


Very much echoed Doc's feelings on the whole thing.
An expression of disappointment of the SOC being set up in the "dark ages", but now that things are rolling on well, they've been advised that they are no longer a required commodity.


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PostPosted: Mon Feb 20, 2012 4:59 pm 
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Alex Jesaulenko
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Did hear that but was more concerned with what an earlier caller was allowed to say (a Mario) who went on a Carlton are a bunch o cheats, liars, crooks etc etc etc before he was cut of.

I am pretty fed up with the media outlets like SEN and Herald-Sun who allow this type of comment about us yet always seem to censor any similar comments made about other clubs.

:mad: :mad:

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PostPosted: Mon Feb 20, 2012 5:34 pm 
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Rod Ashman

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harker wrote:
Rexy wrote:
harker wrote:
O.K. So which of you guys called SEN to discuss your grievances on The SOC, just now?

what was said harks ?


Very much echoed Doc's feelings on the whole thing.
An expression of disappointment of the SOC being set up in the "dark ages", but now that things are rolling on well, they've been advised that they are no longer a required commodity.


I think the bloke's name was Matt?

Allen did not really seem to care but Schwarz seemed outraged. It was the final call of the segment and they were in a hurry to move things along so it did not attract a whole lot of discussion.

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PostPosted: Mon Feb 20, 2012 5:42 pm 
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Stephen Kernahan
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harker wrote:
Rexy wrote:
harker wrote:
O.K. So which of you guys called SEN to discuss your grievances on The SOC, just now?

what was said harks ?


Very much echoed Doc's feelings on the whole thing.
An expression of disappointment of the SOC being set up in the "dark ages", but now that things are rolling on well, they've been advised that they are no longer a required commodity.


Wasn't me....only time I listen to SEN is when they actually have the footy on. Glad the grievance was aired though.


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PostPosted: Mon Feb 20, 2012 5:56 pm 
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Rod Ashman

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Dr.SHERRIN wrote:
Wasn't me....only time I listen to SEN is when they actually have the footy on. Glad the grievance was aired though.


Sort of hoping it was you.
It was a shame the caller was rustled along as quick as he was.


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PostPosted: Mon Feb 20, 2012 6:16 pm 
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Rod Ashman

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if you want to read 2012 news on the C.F.C. website click on 2011 news.

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