Hornet wrote:
JohnM wrote:
I had an experience at Yankee Stadium last year, that demonstrated exactly how you treat your customers if you want them to become passionate advocates of your brand. They were brilliant.
Can you elaborate please?
I've been a member since '96... I used to be a social club member in the early years when I could barely afford it, and loved it. Getting to the game in time to see the second half of the reserves, just to see who may be in contention for the next game. The atmosphere around the social club was brilliant. Chatting away with injured players as they passed through etc...
These days I just buy a standard membership but feel distant... maybe it's an 'innocence of youth' factor? I don't know. Still love the club and get to as many games as possible, even try to make at least one interstate trip per season. Just feels different.
Booked tickets from Australia online, for the four of us. Pretty decent seats but nothing fantastic.
Got to the game, and was rained out. When that happens, you get to choose another Yankees home game. Which we did at the box office downstairs.
Now I wasn't paying enough attention, because the new tickets I'd picked up for the next night didn't include a seat with wheelchair access (for daughter). I guess half their fault, half mine.
Anyway, got to the game and the guys at the gate spotted our wheelchair, clocked the tickets, and figured something was wrong.
So one of the gate staff took us over to Yankees management desk. We were greeted by two very professional (very attractive - hey it never hurts) staffers. As soon as she saw our problem, she said "come with me, guys"
And she proceeded to take us straight to the player's-friends and family section, right behind home plate.
Introduced us to the manager there, wished us a great night, and THANKED us for visiting the Yankees.
So they not only made good, but without even being asked, gave us thousand-dollar seats when we'd paid for $125 ones.
All for people who they knew would probably never come back.
I compare that to what I know would happen over here, and it'd be chalk and cheese.
THAT'S customer service.