The Kick Inside wrote:
Hi Steven,
Firstly, congratulations on a terrific night for the football club. As a supporter I was walking a little bit taller this morning in the knowledge that Stage 1 of the rebuild had well and truly commenced. For the first time in many years, I am excited with what the future holds.
As I watched the draft last night a few of my Carlton friends showed me the text message they had received from 'Jacob Weitering'. A nice gesture and good use of the technology. But these friends were already members and indeed that's why they had received the message. The missed opportunity was never more clear.
I'm all for rewarding those who have already made a commitment to the club - however Carlton need members. If I'm not mistaken, the goal is 35,000 prior to Christmas. I know the club has phone numbers of lapsed members or those who haven't signed up yet. The club need to strike while the iron is hot - and it hasn't been this hot in a while. It's these supporters who should have also received the message. I can't imagine this would have been cost prohibitive.
The club has communicated for some months about a change in direction and doing things better. If the club is serious about living in the present - it needs to do just that. There are many supporters like me who are sitting on the fence about becoming a 2016 member. Converting 'supporters' into members doesn't just happen and it is incumbent on you as CEO to drive it.
Please pounce on the opportunities! I look forward to catching up with you soon.
Kind regards,
_____ __________ (lapsed member)
I know you know what these guys need to do.
Great post.
I haven't renewed our memberships because my kids bought the medals memorabillia back in July and were told it would be in the mail, that was followed with...we will send the package as soon as new coach is announced, followed by it will be sent in October, then this was followed by it will be sent November with no explanation why and now there only a few days of November left and we've heard nothing. The @#$%&! club has had my $780 since July and fed me bullshit ever since.
They need to study 101 marketing and get you on board TKI