Website:
Step 1: Code/design the bloody thing so it can be viewed on all the browsers on both the major platforms. IE is a dead browser for Mac, so why write the site so it can't be viewed properly on a decent browser?
Step 2: A "Members only" section of the site, where you get a login password with your membership (Silver and above, so they count in the figures). The website MUST be the first portal interstate and overseas members have for communication with the club. Well, second after TC, of course

The Value-adding of the website and adding various things like screensavers, desktop pics, interviews, video clips could potentially add many interstate and overseas members who wish to stay in touch with their Blue Roots.