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PostPosted: Tue Sep 16, 2014 2:52 pm 
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Stephen Kernahan
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dane wrote:
Oh yeah. I remember now. Doc doesn't like the idea of sponsoring a player, thus we shouldn't do it.


You're not sponsoring a player...but the club (by having a little dinner) would have you believe you are. You're fundraising...pure and simple. If you're happy doing that - continue. I'm not going to tell you what to do with your money...


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PostPosted: Tue Sep 16, 2014 2:57 pm 
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Alex Jesaulenko
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That's exactly what I thought we were doing. I highly doubt anyone who donates thinks otherwise.

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PostPosted: Tue Sep 16, 2014 3:27 pm 
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Stephen Kernahan
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dane wrote:
That's exactly what I thought we were doing. I highly doubt anyone who donates thinks otherwise.


Then why sell it like that...year after year after year...

camelboy wrote:
Put up your hand if you're keen to keep supporting the likeable Tom Temay!


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PostPosted: Tue Sep 16, 2014 4:08 pm 
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Alex Jesaulenko
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I don't even agree that it is presented like that.

I can't understand your logic at all.

I'm even pretty sure from my interactions with you that there is something else at play.

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PostPosted: Tue Sep 16, 2014 4:09 pm 
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Alex Jesaulenko
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Are you trolling me? Because if you are I've taken the bait.

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PostPosted: Tue Sep 16, 2014 4:13 pm 
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Craig Bradley
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Yep, I'm not getting this either. What are you getting at?

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PostPosted: Tue Sep 16, 2014 4:31 pm 
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Stephen Kernahan
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I'm trying to steer the club away from amateur hour fundraising. It has no place in professional sporting organisations. So no more outsourcing for raffle tickets, no more 'sponsor a player' (when you're not really supporting the player).

Time to move into 2015...most of you are stuck in 1997...most of the club is too.


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PostPosted: Tue Sep 16, 2014 4:42 pm 
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Alex Jesaulenko
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Did your tour of the us turn up some better ideas?

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PostPosted: Tue Sep 16, 2014 5:30 pm 
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Stephen Kernahan
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dane wrote:
Did your tour of the us turn up some better ideas?


Just a few dane-o... One organization was horrified when I told them Carlton outsource customer service throughout the season to sell $200 raffle tickets. Even more horrifying was their response when the major prize is a product from the major sponsor.

And this thing is just plain fundraising under the premise that young players receive some monetary benefit. Of course - being truthful doesn't sound nearly as glamorous...

"Your donation could be used for the Elastoplast tape for Juddy's shoulders in Round 1! AND...if you donate more than $50 - we'll send you a piece of Juddy's shoulder strapping in the mail!"

The clubs efforts are better utilized by employing business development executives to sell 3 game membership packages and for the club to get its CRM right...something it thinks it's mastered - if it were 2005 they'd be right. While much more attention has been paid to it, I'm not convinced Carlton understand customer relationships as well as they think they do. Are they aware of the variety of relationship types? Do they understand what kind of relationship many of their fans want? While we all want something slightly different - the club has to cater to that need as best they can. You can't just buy some software and do it ad-hoc.

If its response is "We don't have the resources to do that" - as it was from a former CEO who didn't know what CRM was, then the club is content with where it is at...going nowhere fast, failing to address customer retention and continuing to ask its membership for more money on top of the money it's already paid.


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PostPosted: Wed Sep 17, 2014 9:13 am 
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Alex Jesaulenko
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DocSherrin wrote:
And this thing is just plain fundraising under the premise that young players receive some monetary benefit. Of course - being truthful doesn't sound nearly as glamorous...


Don't try and sneak this in, no one except you believes that.

Otherwise, I agree with you.

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PostPosted: Wed Sep 17, 2014 10:03 am 
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Ken Hunter
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Invoice promptly paid.

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PostPosted: Wed Sep 17, 2014 10:23 am 
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Alex Jesaulenko
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Hooray tommy will be able to eat again!

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PostPosted: Wed Sep 17, 2014 12:00 pm 
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Stephen Kernahan
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dane wrote:
Hooray tommy will be able to eat again!


:lol: :lol:


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