#misery

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dane's trolling again

Hang on....someone's untied the club's ATM?


cha-ching!

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#DonTheStash

#OWEN

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Everyone looks good in Navy Blue

#GETHASHTAGS!

Hashtag can stay.

Pretty sick and tired of these lunkheads complaining about the clubs marketing/supporter communication strategies. "dw about that crap, just win games" is about as dumb a line as is the people saying it. AFL clubs in the modern era rely on these things (social media,etc) to build supporter base and maintain positive interest however cheesy they may be. They bag the #united tag but as soon as we have a win its #united #blueboys #football #CFC #IhaveanIQof6

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'too young to remember 95', have envied other clubs since'

Hear, hear.

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Whatever happened to this club
I wish I understood
We used to be so strong
We used to be so good

Sure, the club's communications are improving, but their strategy is amateurish at best, which simply isn't good enough in these days of supposed professional clubs. For a fraction of the cost of other extravagances, a professional marketing strategy could easily be devised and implemented. Hell, there are more than a few people here who have those professional skills and would be willing to help out the club where possible. Many have even offered to do exactly that, but have faced zero replies, apathy, or downright rudeness from the club so many times that they've given up.

Complain about negativity from people all you want, but in many cases, mine included, the negativity has a long history behind it.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

When the first #UNITED tweet you see is from the Club’s General Manager of Digital, Brand & Media, I think you can be forgiven for viewing the campaign as at least seemingly contrived.

But #UNITED worked. It worked because for the first time this year, what was communicated from the Club was consistent with what we saw on the ground. It worked because after a listless month, us Carlton cynics were at peak outrage. We had nothing left to give and were tired of being a laughing stock. Of being the butt of every football joke on Twitter. So we belatedly rallied behind it - http://www.footyalmanac.com.au/afl-round-5-western-bulldogs-v-carlton-the-peoples-elbow-hashtag-united-aka-anger-is-more-influential-than-joy/

In light of the reaction to the #United campaign, there was a story on ABC Radio's The World Today on social media advertising and marketing. http://www.abc.net.au/worldtoday/conten ... 989600.htm

The way many reacted to the campaign is symptomatic of when the target audience senses an astroturf campaign, IMO.

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And so while others miserably pledge themselves to the pursuit of ambition and brief power, I will be stretched out in the shade, singing.

#moyes

[hashtag]Keep it real, yo.[/hashtag]

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